Recorded live at the SIAL Canada Food Innovation show in Toronto, this episode features a powerful interview with Tonia Jahshan, Founder & CEO of Sipology, who shares her inspiring journey from personal tragedy to tea & matcha empire. Co-host Sylvain Charlebois checks in from Texas A&M, where he's leading a top agribusiness program—and makes his first visit to iconic roadside mega-store Buc-ee’s! The hosts also dig into tea tariffs, Texas Monthly's new Top 50 BBQ list, wrapping up bread price-fixing case, and Prime Minister Carney’s mandate letter & AG. A steeped episode you won't forget!
This episode of The Food Professor Podcast is steeped in insights, storytelling, and smoky Texas flavour. Hosts Michael LeBlanc and Dr. Sylvain Charlebois kick off with a deep dive into the state of Canadian agri-food policy, tariffs, and food inflation before welcoming a very special guest: Tonia Jahshan, Founder and CEO of Sipology.
Broadcasting remotely from Texas, Sylvain shares updates from his new role as head of the prestigious Masters in Agribusiness program at Texas A&M University—ranked #1 in the U.S. and #3 globally. He offers behind-the-scenes insights into the world of American ag education, donor-funded infrastructure, and his leadership plans. Amidst meetings with deans and exploring campus, Sylvain visits a Texas institution of another kind—Buc-ee’s, the legendary convenience store-meets-theme-park known for its brisket, wall of jerky, and award-winning bathrooms. The hosts revel in Buc-ee’s cult status and then Michael highlights the newly released Texas Monthly Top 50 BBQ list, the Michelin Guide of Texas barbecue. Sylvain, a BBQ enthusiast, is already planning future brisket pilgrimages. Congrats to our guest on the #pod from earlier this year Chuck Charnichart from Barb's BQ for making the list!!
From Texas to Toronto, the episode pivots to policy with an analysis of Prime Minister Mark Carney’s new mandate letter. Sylvain critiques its lack of clarity for the agri-food sector, calling for a shift from farm-gate thinking to value-chain strategy. The hosts then turn to the thorny issue of tea tariffs, which are hitting Canadian importers hard despite recent government reprieves. With tea being a $1.3 billion market in Canada—and nearly all of it imported—these tariffs are creating real cost pressures. The duo also revisits the long-running bread price-fixing investigation, discussing Loblaw’s recent $500 million class action settlement and why the Competition Bureau’s probe remains unresolved.
In the second half of the episode, Tonia Jahshan joins the pod live from the SIAL Canada show floor. The inspirational founder of Sipology (formerly Steeped Tea) shares her origin story: how a single sip of loose-leaf Earl Grey in Nova Scotia after a miscarriage led to a wellness-focused tea empire. From launching a side hustle to pitching on Dragons’ Den, growing to 8,000 consultants, and creating Health Canada-approved products like menopause relief teas and fizzy matchas, Tonia’s entrepreneurial journey is one of resilience, reinvention, and remarkable growth. Now expanding globally and embracing an omni-channel model, she’s brewing up a bold new future for Sipology.
With a rich mix of policy insights, business strategy, entrepreneurial inspiration—and a side of Texas BBQ—this episode is a flavourful must-listen.