Annemarie Swijtink, President & CEO of McDonald's Canada, joins Michael and Sylvain for her first Canadian podcast interview. Annemarie shares how 85% of McDonald's Canada's supply chain is domestic, reaffirms the Canadian beef commitment, and talks affordability, GLP-1s, labour and new restaurant formats. But first, the news: potash politics with Belarus, Canada–India trade, Super El Niño, rising chicken and strawberry prices, Wendy's franchisee troubles, Maple Leaf Foods, grocery labour updates and Barilla buying Goodles.
On Season Seven, Episode Five of The Food Professor Podcast, Michael LeBlanc and Dr. Sylvain Charlebois sit down with Annemarie Swijtink, President & CEO of McDonald's Canada, for her very first Canadian podcast interview. Annemarie started as a 15-year-old crew member in the Netherlands, studied economics in Rotterdam, joined McDonald's as a marketing intern and went on to lead the Dutch business before taking the top job in Canada a year ago, where she supports franchisees and restaurant teams across 1,500 restaurants.
What surprised her most? How Canadian McDonald's Canada really is. Annemarie explains that 85% of the company's supply chain is sourced domestically, including beef, chicken, eggs, potatoes and milk, and shares how vertical farming partnerships now deliver 100% Ontario and BC tomatoes year-round. She makes a clear commitment to keep buying Canadian beef, a promise that dates back to the 2003 BSE crisis, and describes investments in 4-H, young cattle producers and farmer mental health.
The conversation also covers food inflation and affordability, including the $5 meal and $1 coffee with prices frozen for a year, the rise of beverages and chicken, protein-forward menus in the GLP-1 era, the "three-legged stool" of franchisees, suppliers and corporate, a "high tech, high touch" approach to restaurant labour and technology, new formats like Winnipeg's first drive-thru-only restaurant, and what McDonald's will look like in five years. Spoiler: the Big Mac stays on the menu. Plus, Sylvain tests just how Canadian she's become by asking about her favourite hockey team.
But first, we start with the food and agriculture news of the week. Sylvain unpacks potash politics after President Trump floated replacing Canadian potash with supply from Belarus, explaining Canpotex, the global potash cartels and why Canada's geography remains a competitive advantage. We look at Canada–India trade talks toward a Comprehensive Economic Partnership Agreement and the opportunities for pulses, grains and pork, then ask whether a Super El Niño will push food prices higher, delay the Prairie harvest or disrupt shipping. Using Grocery Pulse data, we break down the month's biggest grocery price increases, led by strawberries, chicken breast and flour, plus why beef volumes are down and what supply management has to do with chicken prices.
We also discuss a major Wendy's franchisee with 314 U.S. restaurants seeking creditor protection, Maple Leaf Foods consolidating U.S. plants, the end of the long Metro strike, a possible Safeway strike in Alberta before Thanksgiving, Sobeys' Competition Bureau agreement on property controls, Nestlé's seized assets in Russia, caviar's direct-to-consumer price shake-up, and Barilla's acquisition of high-protein mac and cheese brand Goodles.