Live from the SIAL Canada food innovation show, Michael talks with Dieter Heidegger of Moosbrugger, about Austria’s gold medal-winning, pine-covered cheese and the company’s journey from small-scale beginnings to global recognition. Dieter shares how tradition, innovation, and sustainable farming set Moosbrugger apart, and offers candid insights on how current global trading shifts are reshaping the global food industry.
In this flavour-packed episode of The Food Professor Podcast, recorded live at the SIAL Canada Food Innovation Show, Michael LeBlanc and Sylvain Charlebois welcome Dieter Heidegger of Moosbrugger, for an in-depth conversation about the art, tradition, and innovation behind Austria’s award-winning cheeses.
Dieter shares the fascinating story of Moosbrugger’s humble beginnings, tracing its roots back to the owner’s father-in-law, a master cheesemaker who started selling cheese from the back of a car. Through passion, creativity, and an unwavering commitment to quality, the company has grown into an internationally recognized brand—most recently winning a gold medal in a prestigious blind tasting in France for its distinctive pine-covered semi-hard cheese.
Listeners will learn how Moosbrugger’s cheeses stand out in a crowded market through a combination of small-scale, sustainable farming, traditional production methods, and a willingness to innovate with unique flavours that surprise and delight consumers. Dieter explains why sourcing from small farms, minimizing transportation, and working with master cheesemakers ensures both exceptional taste and environmental responsibility.
The conversation also dives into the global trade landscape, with Dieter offering first-hand insights into how COVID-19 and shifting geopolitical dynamics have reshaped production strategies, sourcing decisions, and international market opportunities. From reducing dependency on far-flung suppliers to embracing slower, more deliberate distribution models, Moosbrugger is adapting to a more resilient, future-focused approach to food production.
Innovation plays a central role in Moosbrugger’s long-term success. Dieter reveals how the company’s development process blends open-minded trend awareness with rigorous product testing to ensure new creations meet both creative ambitions and consumer demand. By testing with unbiased panels and allowing products to develop over years rather than months, Moosbrugger ensures each launch is built for lasting success.
From Austria’s deep culinary heritage to modern market challenges, this episode offers a rare behind-the-scenes look at a company balancing tradition, creativity, and global competitiveness—all while producing some of the world’s most distinctive and delicious cheeses. Whether you’re a cheese lover, food industry professional, or fan of entrepreneurial success stories, this episode will leave you hungry to taste the pine-covered perfection that’s turning heads in Canada and beyond.
https://www.kaese-moosbrugger.at/en/
https://www.advantageaustria.org/ca/servicecenter/Buero-Toronto.en.html