The Food Professor

Live from SIAL Show in Toronto: Canada’s Post-Election Food Policy, Trade Barriers & Exports and guest Martin Lavoie, President & CEO of Groupe Export Agroalimentaire Québec

Episode Summary

In this jam-packed episode of The Food Professor Podcast, Michael LeBlanc and Dr. Sylvain Charlebois report live from the SIAL Food Innovation Show in Toronto, offering insights into global food trends, trade disruptions, the political fallout from Canada’s post-election landscape and Canada’s evolving agri-food export landscape. They’re joined by Martin Lavoie, President & CEO of Groupe Export Agroalimentaire Québec-Canada, for a candid discussion about export strategies, interprovincial trade barriers, and shifting global markets. Plus, reflections on Michael Medline’s upcoming Sobeys departure and rising opportunities for Canadian grocers.

Episode Notes

n Season 5 of The Food Professor Podcast, Michael LeBlanc and Dr. Sylvain Charlebois take listeners inside the bustling SIAL Food Innovation Show in Toronto, bringing fresh insights on global food trends and the shifting dynamics of agri-food trade. The episode kicks off with their live reflections on the show floor, surrounded by global exhibitors from Brazil, Peru, Jamaica, and Italy. They note a growing demand for diverse flavors and ethnic cuisines, as well as a strategic pivot by companies to balance foodservice and retail sales post-pandemic.

Sylvain highlights how COVID reshaped supply chains, pushing businesses to avoid overreliance on single sectors and prompting innovations that blur lines between restaurant and retail offerings. They discuss ongoing tariff challenges, food inflation stabilizing, and the complex impact of retaliatory tariffs on Canadian importers and exporters.

Shifting gears, the duo analyze Canada’s post-election political landscape, unpacking what Mark Carney’s new government could mean for agri-food policy, carbon taxation, and Canada’s trade relationships with the U.S. and Mexico. They speculate about potential reforms to supply management and agri-stability programs, while exploring Western Canadian frustrations over political representation and federal agricultural policy.

The second half features an exclusive interview with Martin Lavoie, President & CEO of Groupe Export Agroalimentaire Québec-Canada, Canada’s largest agri-food export association. Martin shares how his organization supports over 450 Quebec food exporters through trade shows, market intelligence, and export services. He explains how diversification strategies are evolving amid global tariff volatility, why intra-Canada trade holds untapped potential, and how government procurement could boost domestic food producers.

Martin also addresses the challenges of breaking into international markets like Europe, where food economies remain hyper-local, while noting rising demand in Asia and Mexico. He underscores the importance of reducing interprovincial trade barriers to unlock growth and reveals the criteria behind Group Export’s annual Export Gala awards.

Wrapping up, Michael and Sylvain reflect on Michael Medline’s upcoming retirement from Sobeys, discussing his leadership legacy and impact on the grocer’s national growth and industry advocacy. They also celebrate T&T’s continued U.S. expansion and the launch of Loblaws’ Maxi stores outside Quebec.

Tune in for expert insights on the evolving agri-food export landscape, retail’s competitive shifts, and the policies shaping Canada’s food industry future.