In this episode of The Food Professor Podcast, hosts Michael LeBlanc and Dr. Sylvain Charlebois welcome Greg Mercer, award-winning investigative reporter at The Globe and Mail and first-time author of his new book, The Lobster Trap: The Global Fight for a Seafood on the Brink. Greg shares the fascinating rise of lobster from “cockroach of the sea” to global delicacy, the tensions in Atlantic Canada’s fisheries, and the industry’s uncertain future—alongside sharp commentary on Kraft Heinz split, plant-based struggles, Canadian meal kits research, and the Ontario Premier crying Crown Royal tears.
Season Six, Episode Two of The Food Professor Podcast, presented by Caddle, blends sharp industry commentary with a fascinating guest interview. Hosts Michael LeBlanc and Dr. Sylvain Charlebois kick off with a rapid-fire news roundup before diving deep into the global lobster story with award-winning journalist and author Greg Mercer.
The news segment sets the tone with big changes in consumer packaged goods. Kraft Heinz’s decision to split operations sparks debate on the future of “bigger is better” corporate strategies, recalling the infamous ketchup wars and highlighting how local plants may be impacted. The hosts also explore the collapse of Yves, a once-beloved Canadian plant-based food brand, and the broader struggles facing Beyond Meat and other players in the competitive, margin-tight meat alternatives market. Meal kits return to the spotlight with fresh survey data showing usage doubling since pre-pandemic levels, despite consumer pushback over price and packaging waste. Other highlights include Canadian trade friction over canola biofuel, positive signals in Canada–India relations, and Doug Ford’s controversial Crown Royal protest following Diageo’s U.S. plant shift. Wrapping up, the hosts acknowledge leadership transitions at McDonald’s Canada and the Retail Council of Canada.
The second half welcomes Greg Mercer, investigative reporter for The Globe and Mail and author of The Lobster Trap: The Global Fight for a Seafood on the Brink. Mercer shares his journey into journalism, the painstaking work of investigative reporting, and the inspirations behind his first book. He explains how lobster evolved from a “cockroach of the sea” to a global luxury product, and why the industry now sits at a dangerous crossroads. From the collapse of Rhode Island’s lobster fishery to escalating tensions between Indigenous and commercial fisheries in Nova Scotia, Mercer paints a vivid picture of an industry both lucrative and fragile. He examines the outsized role of China as a market driver, the looming threat of climate change, and the urgent need for ecological—not just economic—policy decisions to prevent history from repeating the cod fishery collapse of the 1990s.