In this episode Michael LeBlanc and Dr. Sylvain Charlebois dive into Canadian retail and restaurant trends, from Brampton’s logistics ambitions to the rise of solo dining and U.S. cuts to food insecurity data. Then, guest Kirk Homenick, President of Naturally Homegrown Foods, takes listeners inside the Hardbite Chips and PopTastic success story. He shares how the proudly Canadian company is innovating in the snack aisle, managing growth, and preparing for expansion into Eastern Canada and the U.S.
In this episode of The Food Professor Podcast presented by Caddle, co-hosts Michael LeBlanc and Dr. Sylvain Charlebois bring their trademark mix of food industry news analysis and an in-depth conversation with a leading Canadian food entrepreneur.
The episode opens with a wide-ranging look at the Canadian retail and restaurant landscape. Sylvain shares highlights from his keynote in Brampton, Ontario, where the city is building momentum as a potential logistics hub for food and agriculture. Michael and Sylvain discuss strong retail sales numbers, resilience in consumer spending, and a new Restaurants Canada report. The report highlights shifting meal occasions, with Canadians dining out less often but increasingly turning to delivery services like UberEats and DoorDash. They also unpack the surprising rise of solo dining, with nearly 30% growth in single reservations year over year, and how restaurants can adapt to this trend through design and menu innovation. The hosts then tackle Farm Credit Canada’s call for greater export diversification, weighing the challenges of competing in heavily subsidized global markets. Finally, they examine the U.S. government’s controversial decision to cut data collection on food insecurity, with Sylvain stressing the long-term risks of limiting access to robust research data.
The second half of the episode welcomes Kirk Homenick, President of Naturally Homegrown Foods, the Surrey, B.C.–based company behind Hardbite Chips and PopTastic popcorn. Kirk shares the story of his company’s growth from humble beginnings in Maple Ridge to its current 42,000-square-foot facility. He explains how Hardbite has stood out in the competitive snack aisle by emphasizing transparency, Canadian-grown ingredients, and lifestyle-driven branding. Kirk highlights the role of avocado oil in fueling 82% annual growth since 2018, how PopTastic quickly became an award-winning hit, and why innovation in seasonal flavours and packaging keeps the brand fresh and relevant.
Kirk also offers a candid look at challenges, from volatile ingredient costs to managing manufacturing complexity, and how his team leans on operational excellence and creativity to stay ahead. Looking forward, he outlines plans for geographic expansion into Eastern Canada and the U.S., while teasing the development of entirely new snack brands focused on functionality and evolving consumer demand.
With both big-picture analysis and insider insights from one of Canada’s most dynamic snack entrepreneurs, this episode delivers food for thought on the future of retail, restaurants, and the growing snack market.