This week on The Food Professor Podcast, Michael LeBlanc and Dr. Sylvain Charlebois dive into Canada’s fast-track projects and the absence of Agriculture projects, more about EV tariffs and Canola, TikTok food trends five years later, and rising inflation before sitting down with James Maitland, CEO of Les Aliments Dainty Foods Inc. James shares breaking news on Dainty’s U.S. expansion, the launch of its new Timewise brand, and how the company is innovating with ready-to-eat products while carrying forward a 140-year Canadian legacy.
In this episode of The Food Professor Podcast, presented by Caddle, hosts Michael LeBlanc and Dr. Sylvain Charlebois deliver their trademark mix of hard-hitting food industry analysis and an insightful conversation with a top Canadian food leader.
The episode kicks off with a wide-ranging news segment. Michael and Sylvain debate Canada’s “Big Five” fast-tracked federal projects and why agri-food continues to be sidelined in national infrastructure planning. They highlight the missed opportunities for boosting food supply chain efficiency, from beef processing facilities to critical ports like Vancouver, which remain among the world’s least efficient. The hosts also unpack new EV tariffs targeting Chinese electric vehicles, dissect how they intersect with trade relations, and explore why Canada’s ag sector is often the first target of Chinese retaliation. The discussion moves to TikTok’s ongoing influence in food marketing, recalling Ocean Spray’s viral cranberry moment and the elusive quest for the next billion-view food trend. Rounding out the news, they tackle inflation, food counter-tariffs, and how media narratives are obscuring the real cost impact on Canadian consumers—everything from coffee and tea prices soaring by 20% to rising costs in meat, sugar, and spices.
The conversation then shifts to a feature interview with James Maitland, CEO of Les Aliments Dainty Foods Inc.—Canada’s only rice mill, located in Windsor, Ontario. James shares his career journey from General Mills and Maple Leaf Foods to leading Dainty, a company with a proud 140-year legacy. He reveals breaking news about the company’s upcoming U.S. expansion, with a $50–$75 million investment in a new facility focused on retort pouch technology and ready-to-eat innovation. James explains how Dainty sources authentic rice from global origins, mills it in Canada, and continues to grow as a trusted brand on Canadian shelves. The discussion highlights innovation, from the launch of the new Timewise brand—featuring convenient pasta and rice dishes—to sustainability initiatives like regeneratively grown rice and packaging breakthroughs.
With unique insights on tariffs, supply chain challenges, and the balance between legacy and growth, James Maitland provides a behind-the-scenes look at what it takes to lead a Canadian food brand into the future.