The Food Professor

Jacques Duhaime, Owner of Duhaime Gourmet, on Building a Global Jam Business from a Quebec Family Orchard: SIAL Summer Bonus Episode

Episode Summary

On this summer bonus episode of The Food Professor, recorded at SIAL Canada in Monteal, Michael LeBlanc and Sylvain Charlebois sit down with Jacques Duhaime of Duhaime Gourmet. Jacques traces his family's path from a 1945 dairy farm to a fifth-generation Quebec orchard and a nationally distributed low-sugar jam and fruit-spread business — covering the sale of the processing arm, expansion into Japan and the U.S., private-label manufacturing, trade show strategy, and a new 90%-fruit, no-pectin spread line.

Episode Notes

Recorded live on the final day of SIAL Canada, this bonus episode of The Food Professor brings hosts Michael LeBlanc and Dr. Sylvain Charlebois face to face with Jacques Duhaime, owner of Duhaime Gourmet — a Quebec fruit-spread and jam company that Sylvain has wanted on the show for years. The conversation traces four generations of agricultural evolution in Saint-Germain, near Drummondville, Quebec, and shows how a small dairy farm became one of Canada's most distinctive low-sugar jam and fruit-spread producers.

Jacques walks listeners through the company's origin story: founded in 1945 as a dairy farm by his grandfather, expanded into orchards and vegetables by his father in 1948, and refocused entirely on produce after the dairy herd was sold in 1960. Jacques took over the farm from his parents in 1981, when the operation was running roughly 200 acres of vegetables. A tough vegetable market in 1995 pushed the family toward jam-making, and a pursuit of naturally low-sugar recipes led Jacques back to school at ITA to develop the reduced-sugar techniques that still define the brand today.

A pivotal trip with Groupe Export in 2000 opened the door to Japan, where Duhaime Gourmet's low-sugar spreads found immediate demand — at a time when the company already supplied roughly 400 boutique stores across Quebec. The business went on to export to the United States for a decade, supplying jams, spreads, and fruit pairings for cheese, while also building a substantial private-label business across Quebec, Canada, and Japan.

Jacques also opens up about the structure of the business today: the orchard remains family-owned and is now run by his son, marking a fifth generation on the land, while the processing side of Duhaime Gourmet was sold roughly a year ago to Bertrand Marquis, a fellow Saint-Germain entrepreneur who previously worked in the wood industry. Jacques reflects candidly on international trade shows — from an early appearance at a golf show in Dubai to lessons learned about race-to-the-bottom pricing in that market — and on how the company's trade show schedule has grown from roughly 10 shows a year before the pandemic to as many as 30–40 today.

The episode closes on Duhaime Gourmet's newest product: a 90%-fruit spread sweetened with just 10% organic sugar, containing less than three grams of sugar and no pectin — a launch aimed at diabetics, families, and babies alike, debuting in strawberry rhubarb and headed for Metro shelves soon.

A warm, detail-rich conversation for anyone interested in Quebec food manufacturing, family business succession, food innovation, and insights into global trade show strategy in the specialty food sector.

https://www.duhaimegourmet.com/en/