In this episode, we meet Nicholas Mulroney, CEO of Bond Bakery Brands. We explore his journey from finance to food, preserving family-run bakeries, and innovation in the baking industry. In the news, we look at the implications of Trump's immigration policy on the agriculture sector, the secret behind the blockbuster CPI food inflation numbers, the demise of Hershey Canada's iconic Cherry Blossoms candy, salmonella outbreaks, the launch of Call Her Daddy Unwell and more. Presented by Caddle.
This episode of The Food Professor podcast features Michael LeBlanc and Sylvain Charlebois in conversation with Nicholas Mulroney, co-founder and CEO of Bond Bakery Brands. The discussion begins with Mulroney's transition from a finance background to the food industry, inspired by his acquisition of Portofino Bakery in 2019. His company invests in family-run bakeries to preserve their legacy and foster innovation.
Presented by Caddle.
Mulroney shares insights into Bond Bakery Brands' mission of integrating family values into business operations while embracing sustainability and innovation. The conversation highlights the challenges of managing bakeries during the pandemic and the company's efforts to scale operations. Mulroney explains their emphasis on customer-focused innovation, particularly their ability to adapt quickly to market demands and trends, such as their success with cake pops at Coco Bakery.
A notable segment highlights Alex Cooper, host of the popular Call Her Daddy podcast, and her launch of the recovery beverage Unwell. This move represents the growing trend of media personalities extending their brands into consumer products
The hosts explore the rise of podcasters and influencers in the food and beverage space, drawing comparisons to other successful ventures like Prime Hydration by YouTubers Logan Paul and KSI, which has reached a $1.2 billion valuation. They reflect on the potential for Unwell to disrupt the beverage market, leveraging Cooper's massive audience and savvy branding. The product, aimed at recovery for fast-paced lifestyles, taps into health-conscious and millennial consumer trends, making it an intriguing addition to major retailers like Target in the U.S.
Additional topics include the demise of Hershey Canada's iconic Cherry Blossoms candy, salmonella outbreaks, and emerging consumer trends. The hosts wrap up with reflections on the role of podcasts and influencers in marketing, congratulating Walmart Canada's new CEO, Vanessa Yates, and celebrating industry innovation. This engaging episode combines practical business insights with commentary on pressing food industry issues.
About Nicolas
Nicolas Mulroney co-founded Bond Bakery Brands in 2020, bringing together his passion for food, his interest in growing companies, and his vision to build a better bakery company.
The journey into the bakery industry happened by chance, with the investment in Portofino Bakery. Envisioning the company as Canada’s next premier commercial artisan bakery, Nicolas, his co-founders, and a group of supportive investors acquired the company in 2019. Since then, Nicolas and his team have made five strategic investments across Canada, exclusively targeting family- and founder-run bakery companies.
When the pandemic disrupted the world in March 2020, Nicolas saw an opportunity to make a meaningful impact. Responding to the immediate need for food in local shelters, pallets of bakery products were delivered overnight to communities in need. This became the genesis for Bond Bakery Brands and the vision for an impact-driven bakery company.
Prior to his role as Chairman & CEO of Bond Bakery Brands, Nicolas ran a private investment company, Northern Waters Capital Ltd. From 2017-2019, Nicolas was a Vice President, Corporate Development, and Strategic Initiatives for a publicly traded cemetery and funeral home company. It was in this role that Nicolas came to understand the power of an acquisition platform in traditional industries. Nicolas’ journey also included roles within a Canadian investment bank, where serendipitously, he met his co-founders, Cameron and Matthew.
Residing in Toronto, ON, with his wife Katy and four children, Nicolas finds joy outside of work in a familiar place. When not immersed in bakery-related matters at work, he's crafting pizzas in his backyard or perfecting his chocolate chip cookie recipe. Beyond the food industry, Nicolas indulges in his passion for running and golf, rounding out a blend of professional and personal pursuits.