On this episode our guest is Karen Proud, the inaugural President and Adjudicator of the Office of the Grocery Sector Code of Conduct (OGSCC). Karen joins us for an exclusive conversation about the new voluntary code governing Canada's grocery industry. In the news, we discuss consumer behaviour, supply management, tariffs, private labels, and how the code will impact retailers, suppliers, and shoppers.
In this episode of The Food Professor Podcast, we welcome Karen Proud, the inaugural President and Adjudicator of the newly established Office of the Grocery Sector Code of Conduct (OGSCC). With an extensive background in industry leadership, policy, and regulatory affairs—including past roles as President & CEO of Fertilizer Canada and COO at Food, Health & Consumer Products of Canada—Karen brings deep expertise to this critical new role aimed at fostering fair business practices in the grocery industry.
Karen shares insights into her priorities for the first 100 days, including setting up the office, educating industry stakeholders, and ensuring smooth implementation when the code officially takes effect in June. She also addresses industry skepticism about the voluntary nature of the code and how transparency, public reporting, and industry buy-in will drive accountability.
Beyond the grocery code, Michael LeBlanc and Dr. Sylvain Charlebois dive into pressing issues shaping the food retail landscape. They explore the evolving "buy Canadian" movement, questioning whether consumer support for domestic products is a trend or a fleeting response to geopolitical tensions. They also discuss the impact of tariffs, supply management in the dairy sector, and whether Canadians truly understand how grocery pricing and food policies work.
The conversation extends to shrinkflation, the federal government's response to rising food costs, and how consumer perceptions influence buying behaviour. Are grocery chains and private-label brands benefiting from shifting consumer preferences? Is there a genuine commitment from major players to offer more Canadian-made products?
In addition, raw milk and seed oils take center stage, with Sylvain weighing in on the debate over health benefits, government regulation, and consumer demand for alternative food choices. Meanwhile, the discussion around the GST holiday on food purchases highlights ongoing efforts to alleviate consumer financial pressure while maintaining a competitive retail environment.
New York Times article on Raw Milk
https://www.nytimes.com/2025/01/13/magazine/raw-milk-danger-benefits.html?unlocked_article_code=1.wk4.xI2Q.wjjcYaYrbFpb&smid=url-share