In this episode of The Food Professor Podcast, Michael LeBlanc and Dr. Sylvain Charlebois welcome Stéphane Thuillier, CEO of SIAL Canada, to discuss the global influence of food trade shows, emerging innovation trends, and Canada’s growing role in the international food ecosystem. The episode also explores key food industry news, including the lasting impacts of the Iran war as it winds down on food prices, maple syrup fraud in Quebec, Kit Kat caper, and the early effects of front-of-pack labelling on Canadian consumer behaviour.
In this episode of The Food Professor Podcast, hosts Michael LeBlanc and Dr. Sylvain Charlebois sit down with Stéphane Thuillier, CEO of SIAL Canada, for an in-depth conversation on the future of food innovation, global trade shows, and Canada’s expanding influence in the international food ecosystem.
Thuillier shares his global perspective from leading one of the world’s most important food exhibition networks, with SIAL events spanning countries including France, China, India, and Canada. He explains why Canada is emerging as a high-growth market for food innovation and how SIAL Canada is breaking attendance and exhibitor records in 2026. The discussion explores the enduring value of in-person trade shows in a post-pandemic world, highlighting the limits of digital-only engagement and the importance of physical product discovery, relationship-building, and real-time collaboration.
The conversation also dives into key food trends shaping the industry, including the rise of “buy Canadian,” demand for affordable and private label products, the growth of functional and health-focused foods, and the increasing importance of multicultural offerings reflecting Canada’s diverse population. Thuillier also provides practical advice for entrepreneurs and attendees on how to maximize their trade show experience—balancing structured meetings with open exploration to uncover unexpected opportunities.
First, the episode opens with the food and agriculture news of the week, where Michael and Sylvain analyze the ongoing geopolitical tensions impacting global food supply chains, particularly the volatility in energy markets and fertilizer access linked to the Strait of Hormuz . They discuss how uncertainty is driving cost inflation across the food system, from farming to retail.
The hosts also examine a major food fraud case involving adulterated maple syrup in Quebec, raising concerns about oversight and trust in Canada’s food system. In addition, they break down new research on Health Canada’s front-of-pack labelling, revealing early evidence that the policy is influencing consumer behaviour—particularly among Gen Z shoppers