This year Longo's, an Ontario based regional grocer, is celebrating 65 years serving Canadians with fresh produce, specialty fish and deli, and they are primed for growth with a new partnership with Sobeys Jenny Longo is one of Canada’s leading grocers and developers of private label brand in the grocery industry - and with her family name on every product, you know there is more then meets the eye behind every launch.
Welcome to the Canadian Grand Prix New Product Awards bonus episode of The Food Professor!
My co-host Sylvain Charlebois and I are thrilled to once again be supporting Retail Council of Canada’s new product awards this year as we both are big believers in supporting new and innovative products for the grocery shelves and beyond.
This year Longo's, an Ontario based regional grocer, is celebrating 65 years serving Canadians with fresh produce, specialty fish and deli, and they are primed for growth with a new partnership with Sobeys
Jenny Longo is one of Canada’s leading grocers and developers of private label brand in the grocery industry - and with her family name on every product, you know there is more than meets the eye behind every launch.
Sylvain and I sit with Jenny and explore the inspiration behind the products submitted for the Canadian Grand Prix New Product awards, the winning product, and then talk about the goldilocks movements when it all comes together and the magic happens on the shelves and in consumers homes.
Thanks for listening, and to see all the winners and learn more visit http://www.rccgrandprix.ca/
If you liked what you heard you can subscribe on Apple iTunes , Spotify or your favourite podcast platform, please rate and review, and be sure and recommend to a friend or colleague in the grocery, foodservice, or restaurant industry. I’m Michael LeBlanc, producer and host of The Voice of Retail podcast and a bunch of other stuff, stay tuned for our next episode with my partner Sylvain Charlebois!
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