Reynolds Consumer Goods Canada is making room on the shelf for sustainability in the household goods market. In this interview, Avijit Bose, Director of Marketing, sheds light on Reynolds’ product development process, their devotion to consumers and their long-term commitment to the planet. Across all Reynolds brands, from Alcan to Hefty, there is a clear and detailed commitment to understanding their consumers. So, it’s no coincidence that not one but three Reynolds products became finalists in Retail Council of Canada’s Grand Prix New Product Awards this year.
Welcome to the Canadian Grand Prix New Product Awards bonus episode of The Food Professor!
My co-host Sylvain Charlebois and I are thrilled to once again be supporting Retail Council of Canada’s new product awards this year as we both are big believers in supporting new and innovative products for the grocery shelves and beyond. The Food Professor is brought to you by omNovos - THE digital customer engagement solution for grocery and restaurant marketers helping you deliver personalized and segmented experiences at scale. Find out how you can get personal and grow sales by making EVERY customer interaction count with omNovos at www.realcustomerengagement.com
Reynolds Consumer Goods Canada is making room on the shelf for sustainability in the household goods market. In this interview, Avijit Bose, Director of Marketing, sheds light on Reynolds’ product development process, their devotion to consumers and their long-term commitment to the planet.
Across all Reynolds brands, from Alcan to Hefty, there is a clear and detailed commitment to understanding their consumers. So, it’s no coincidence that not one but three Reynolds products became finalists in Retail Council of Canada’s Grand Prix New Product Awards this year.
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Thanks for listening, and to see all the finalists and learn more visit http://www.rccgrandprix.ca/
If you liked what you heard you can subscribe on Apple iTunes , Spotify or your favourite podcast platform, please rate and review, and be sure and recommend to a friend or colleague in the grocery, foodservice, or restaurant industry. I’m Michael LeBlanc, producer and host of The Voice of Retail podcast and a bunch of other stuff, stay tuned for our next episode with my partner Sylvain Charlebois!
Stay Safe everyone!!