This episode features Ed Hoehn, COO of Atomo Coffee, recorded live at the Coffee Association of Canada conference. Hoehn introduces Atomo's innovative, sustainable beanless coffee and shares insights on challenging industry norms. In the news we take on Trump's 25% treat, the "Vibecession", the pros and cons of the GST Holiday and Sylvain's newly published peer-reviewed study on the Carbon Tax and Canadian Agriculture's competitiveness.
In this engaging episode of The Food Professor Podcast, hosts Sylvain Charlebois and Michael LeBlanc navigate a packed agenda, blending international trade, environmental policy, and groundbreaking innovation in the coffee industry.
The episode kicks off with a live interview with Ed Hoehn, COO of Atomo Coffee, recorded at the Coffee Association of Canada's conference. Ed discusses Atomo's pioneering beanless coffee, positioning it as the most sustainable alternative in the market. The hosts try the coffee live, praising its potential to disrupt the traditional coffee industry.
Key topics of discussion include:
Charlebois remains skeptical about the likelihood of the tariff being enacted but underscores the need for proactive planning by the Canadian government and businesses. The discussion pivots to trade dynamics with Mexico and the influence of the U.S. Agriculture Department under its newly appointed head, Brooke Rollins, a Texas A&M Agrilife graduate.
The hosts also critique Canada's temporary GST holiday on groceries, analyzing its limited benefits and unintended consequences for retailers and consumers.
Charlebois voices concerns over the carbon tax's impact on Canada's agri-food competitiveness, referencing his new peer-reviewed study supporting the position.
https://www.sciencedirect.com/science/article/pii/S2590198224002628
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