Michael and Sylvain open with the latest trade and tariff turmoil before celebrating World Food Day and Canada’s rise to #7 in the MNP Global Agri-Food Most Influential Nations report. Then, they welcome Stephen Mitchell, from Sprucewood Shores Estate Winery, to share the inspiring family story behind Ontario’s only beachfront winery. Stephen offers insight into the evolution of Canada’s craft wine industry, sustainability, and how wineries are capturing today’s tailwinds of growth and innovation for future success
In this episode of The Food Professor Podcast, presented by Caddle, co-hosts Michael LeBlanc and Dr. Sylvain Charlebois open with a wide-ranging conversation on global trade tensions, the state of Canadian agriculture, and the latest policy moves shaping our food economy — before turning to the fascinating story of Stephen Mitchell, President of Sprucewood Shores Estate Winery, Ontario’s only beachfront winery on the Lake Erie North Shore.
Michael and Sylvain begin by unpacking the economic aftershocks of U.S. tariff wars, as soybean farmers in America face devastating losses and look for government bailouts amid shifting Chinese trade alliances. Sylvain, speaking from Purdue University in Indiana, shares first-hand insights from conversations with American farmers reeling from collapsed exports and rising equipment costs. The hosts then pivot to the EV tariff dispute between Canada, China, and the U.S., discussing whether Ottawa should drop tariffs on Chinese electric vehicles to save Canadian canola farmers — a debate intensified by security concerns and diplomatic pressures. They also explore evolving Canada–India trade relations, the potential of government-run grocery stores, and Canada’s climb to #7 in the Global Agri-Food Most Influential Nations report released on World Food Day, produced in partnership with MNP.
Then, Michael introduces Stephen Mitchell for a compelling look at the business of craft wine in Ontario. Stephen recounts the family story behind Sprucewood Shores — from his father’s dream of returning to his farming roots to the hands-on creation of a 52-acre lakeside vineyard and winery. He describes how the business evolved from a weekend “hobby farm” into a major local producer, now recognized for its Beach Glass Series, Classic Series, and signature Warm & Cozy mulled wine, distributed through the LCBO and beyond. Stephen details how the winery balances tradition with innovation — focusing on approachability, sustainability, and product diversification — while investing to capture new market momentum as Ontario’s wine industry gains visibility and political support. He also shares marketing lessons learned through social media, tastings, and direct-to-consumer engagement, underscoring that success in wine is about constant connection and storytelling.