In this flavorful episode of The Food Professor Podcast, Michael sits down with Shruti Priya Agarwal and Akshay Kalekar, the entrepreneurial duo behind Whipdd, a bold new brand of clean-label flavoured butters. From a garlic butter experiment in India to listings in Whole Foods across Canada, Shruti and Akshay share their journey of innovation, grit, and taste. Discover how this innovative startup is spicing up the Canadian dairy aisle and aiming for foodservice and global expansion.
In this flavourful episode of The Food Professor Podcast, host Michael LeBlanc welcomes Shruti Priya Agarwal and Akshay Kalekar, the co-founders of Whipdd, a rising Canadian food startup transforming the humble butter into a flavour-packed experience. Born from a spark in a home kitchen in India, their story is one of culinary creativity, entrepreneurial hustle, and cross-continental ambition.
Shruti, a trained chef with over a decade of experience in the pastry world, first started crafting flavoured garlic butter for friends and family. The rave reviews led to the idea for a scalable product. Upon moving to Canada during the pandemic, she reconnected with Akshay, a fellow business school alum and serial entrepreneur with a background in hospitality and fresh food delivery. Together, they brought Whipdd to life.
What started as a kitchen experiment has become a full-fledged brand now carried nationally in Whole Foods Market locations across Canada, thanks to distribution support from Tree of Life and national brokerage by Sinn Solutions. Their product line features five standout flavours: Herb & Garlic, Smoked Chilli, Strawberry, Honey Cinnamon, and Real Strawberry — all crafted with high-quality Canadian dairy and clean, simple ingredients.
Michael samples each on mic (yes, it's mouthwatering!) while Shruti and Akshay discuss the importance of natural ingredients, consumer feedback, and flavour innovation. They reveal how they're rapidly scaling up, with upcoming product extensions including a 250g herb & garlic butter brick and single-serve portion cups for airlines and hotels.
Their vision goes beyond groceries. The duo is actively exploring foodservice partnerships, airline catering, and big-box retail listings with the likes of Costco, Farm Boy, and Sobeys. And with global interest bubbling up, the Whipdd team is positioning itself for an international takeoff.