This week on The Food Professor Podcast, Michael LeBlanc and Sylvain Charlebois unpack the sharp rise in chicken prices, Canada’s growing dependence on imported poultry from the U.S., Quebec’s move to remove sales taxes from select grocery items, and mounting tensions around beef trade & import negotiations. Then, recorded live at SIAL Canada in Montreal, Karen Proud, President & Adjudicator of the Canada Grocery Code, joins the podcast once again live from the SIAL show in Montreal to discuss the early implementation of the industry-led code, supplier-retailer relationships, transparency, and the future of grocery sector accountability in Canada.
This week on The Food Professor Podcast, recorded live at SIAL Canada 2026 in Montreal, Michael LeBlanc and Dr. Sylvain Charlebois welcome back Karen Proud, President & Adjudicator of the Canada Grocery Code, for an important conversation about one of the most closely watched structural reforms in the Canadian grocery industry.
Only months after the official launch of the Canada Grocery Code, Proud provides an inside look at how the new voluntary, industry-led framework is functioning in its early stages. She explains the mission of the Office of the Grocery Sector Code of Conduct, the rationale behind creating a voluntary code instead of government regulation, and why more than 200 companies have already joined the initiative. Proud discusses how the code is designed to improve business relationships between retailers and suppliers, strengthen transparency, create more predictable contracting practices, and encourage long-term investment and innovation throughout Canada’s food supply chain.
The conversation explores the challenges of building trust across a fragmented grocery ecosystem while balancing supplier concerns, retailer expectations, and government scrutiny. Proud outlines how her office is approaching compliance, dispute resolution, reporting transparency, and stakeholder engagement while emphasizing that the code is not intended to directly control grocery prices or solve food inflation. Instead, the long-term objective is to create a healthier and more competitive grocery marketplace that ultimately benefits Canadian consumers through increased investment, innovation, and product diversity.
Before the interview, Michael and Sylvain dive deep into the rapidly rising price of chicken in Canada, examining how supply management, quota allocation challenges, and surging consumer demand are contributing to record levels of poultry imports from the United States and beyond. They debate whether the current system is adequately responding to shifting protein demand as consumers move away from expensive beef toward chicken.
The episode also explores Quebec’s decision to permanently remove sales tax from certain grocery categories, growing concerns among Canadian beef producers over potential trade negotiations involving South American imports, and how global instability, drought conditions, and disruptions around the Strait of Hormuz are beginning to impact grain and wheat prices worldwide.